Overall synopsis of film

We have decided to call our film eXploit. The name we have chosen implies an action thriller idea and sounds exciting for the audience. It is also both striking and tragic. This name should create a story for itself for instance for audiences who haven't seen the trailer but heard of the film through social interaction, it would stick into their heads as to why its called EXPLOIT, what happens in the movie, it creates a realization that in most action films a lot of exploitation happens in the story line thus creating action sequences, it promotes the trailer because the name speaks for itself. This would show target audiences that the action genre is balance of happiness, tragedy, brutality we hope to shows our in-sight of these elements in our trailer but following the conventions of an action film trailer to make it look as professional as possible.

How to visually get the name of the film stuck in the minds of our target audience's?
Fonts- must eye catching, easy to read, bold and in your face.
Colour- colours that connote action, both masculinity and femininity, mystery, passion and danger.
Logo- create something unique so that audiences would be able to recognize it straight away.